To Produce Distinguished Architecture
Great architecture must be honest and appropriate in its environment. We must strive for beauty in proportion, detail, color, and texture without sacrificing the practical program or functional and economical requirements of the project.
To Develop Well-Satisfied Clients
The client will use the building for many years. This entitles the client to the greatest satisfaction we can provide. We must solve their program needs and meet their budget and time schedules. This requires patience, diplomacy, and effective rapport and communication.
To Foster the Development of Our Staff
The more experienced will encourage younger staff members and provide the benefit of their knowledge so they can develop to their full potential as professionals over a full range of experiences. Ample opportunity exists within the firm for advancement and professional growth for those who have the capacity and initiative to succeed.
To Earn a Reasonable Profit on All Jobs
No business can continue to operate successfully without earning a profit. Each project should have a fee adequate to do a good job and provide a reasonable profit. We will keep all those responsible informed as to the time allowable and cost status of each project. To manage rising costs, we must continually strive for greater efficiency.