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Creating a Health Care Experience by Learning from Consumers

What does health care look like, both in a consumer setting and in a consumer-driven economy?

It is not a question seeking a definitive answer. Rather, it is a solicitation to the consumer to help shape their health care experience.

This is the premise of Mayo Clinic’s step into the ultimate consumer experience, the Mall of America. And it is the word “œexperience” that takes center stage in Mayo’s new presence, Create Your Mayo Clinic Health Experience.

Part store, part clinic, part social laboratory, there is nothing like Mayo’s effort in the nation, possibly the world. It is an experiment, an invitation to the general public to influence the future of health care. While health care traditionally has been a reactive practice, Mayo is changing the model with its presence at the Mall of America, empower and motivating people to take ownership of their health and change the course of health care.

To say that this has been an exciting project is a bit of an understatement. We live in a revolutionary time for health care. The changes that have occurred in clinical, ambulatory, and tertiary care have improved both the quality of care and quality of the work environment for patients and staff, respectively.

As wellness becomes more of a part of the definition of health care, how we define health care delivery must evolve. This challenges us to think differently, both in the creation of the space and the siting of that space. As consumers, it’s our duty to own our health and wellness. Mayo Clinic’s experiment is opening the door for us to take that ownership.

Check out this interview with the Mayo Clinic Administrator Jim Yolch. And, if at the Mall of America, stop by the Create Your Mayo Clinic Health Experience. Mayo wants to know how you define health and wellness.